Please note the updated distributor policy which shall be applicable to all Distributors and Sub-
Distributors of Amazon.in Gift Cards
A. “Obligations of the Distributor:
1. Client approval:
Distributor is required to take prior written approval from Amazon Online Distribution Services
Private Limited (“Amazon”) for any clients including but not limited to corporate customers, Sub-
distributors and loyalty partners (“Client”) before distributing Amazon.in Gift Cards
(“Gift Cards”) in accordance with Appendix 1 below.
2. Abuse case analysis:
Regular analysis of redemptions will be carried out by Amazon to identify transactions that
reflect prohibited usage including but not limited to B2C discounting of Gift Cards and/or
centralized ordering of products by a single user or on behalf of multiple end beneficiaries of the
Gift Cards. In case these transactions are found to be conducted using Gift Cards distributed by
the Distributor, the Distributor is expected to share the names of clients to which the Gift Cards
were distributed, within 5 (five) working days’ time from the time a request for such information
is sent.
The Distributor may be required to share further information including without limitation, client
approval from Amazon, client KYC and proof of delivery for gift cards to the client. The
Distributor is expected to furnish the data in 5 (five) working days from receiving all such
requests.
3. Not running any B2C promotions:
Distributor cannot run any promotion or discount offer, direct or indirect, including but not
limited to discounts on Gift Cards, cash back offers, bundled discounts or free-gifts on Gift Cards
in the B2C channel without prior written approval from Amazon.
4. Sales to other Sub-Distributors:
In case a Distributor engages in sale to a downstream sub-distributor (“Sub-Distributor”), then
Distributor will be responsible to enforce the Policy with the downstream Sub-Distributor. It is
hereby clarified that the Distributor shall be liable for any and all non-compliance with the Policy
by its downstream Sub-Distributor. Distributor will be required to submit a legally enforceable
agreement between the Distributor and his downstream Sub-Distributor to Amazon, in order to
ensure compliance with the Policy.
Appendix 1: Client approval process:
The Distributor will share the client details in below format for approval to in-gc-
billingapproval@amazon.com:
For End Corporate approval
For Sub-Distributor approval
The data shared will be reviewed and extra information might be required in the form of an
undertaking or an agreement between the Distributor and the client. The format of the
undertaking is given below:
UNDERTAKING
We _____________________________________ having a registered office at
_____________________________________________________________________ are in
the business of _____________________________________. We wish to procure Amazon.in
Gift Cards for the purpose
of__________________________________________________________________________
____________________________________________________________________________
_____________________________________________________, for the benefit of
_____________________________________________________.
We hereby undertake that we will use Amazon.in Gift Cards only for the purpose stated
above. We further undertake that (a) we will not engage in further resale of Amazon.in Gift
Cards; (b) Amazon.in Gift Cards will be distributed to the end beneficiaries who will login to
Amazon.in individually to claim and redeem their Gift Cards. We will not place central orders
on behalf of end beneficiaries.”
General points on Client Approval by Amazon:
1. Client must be approved prior to supply of Gift Cards to the client.
2. The SLA for a response on all approval requests will be 2(two) working days.
3. Once approved, the complete list of approved clients will be shared by the
Distributor on its official letter head.
4. Ongoing monthly additions will be maintained in an excel file format. For purpose
of all audits, the latest approved excel exchanged over an email will be treated as the
final file.
5. Once every six months, the Distributor is required to submit the latest updated
excel file on his letter head with complete information.
The RBI guidelines for Prepaid Payment Instruments as set out in https://www.rbi.org.in/Scripts/BS_ViewMasDirections.aspx?id=11142 shall be applicable to the Distributor towards distribution of Gift Cards