About Qwikcilver
Qwikcilver is the Pioneer and single largest end-to- end service provider in the pre- paid, gift card space, serving the who’s who of the retail and service industries in India, the Middle East, South East Asia and more recently, having entered the Australia & New Zealand region. Qwikcilver today, using its robust, secure, banking- standard, transaction management platform, powers 9 out of every 10 gift cards and e-gift cards sold. Headquartered in Bangalore, India, with offices in Dubai and Singapore and soon to open in Australia, Qwikcilver manages over 260 million transactions annually. It is the definitive one-stop-shop for different variants of prepaid programs, digital and digitized gift card programs, promotion programs, loyalty programs, discount programs and the like. Qwikcilver is backed by Accel Partners, Helion, Sistema and Amazon.
For more details, please visit
https://qwikcilver.com.
About Woohoo
Apart from managing the gift card issuance and backend process management for various companies, Qwikcilver also facilitates purchase of gift cards through its B2C platforms - woohoo.in and android/iOS app. On these platforms, consumers can either buy a Woohoo gift card or partners’ gift cards.
Gift cards are available in 2 formats: E-gift cards and Physical gift cards.
Woohoo platforms (Website and app) have gift cards of 100+ brands. These brands include Amazon, Flipkart, Makemytrip, Bookmyshow, Central, Shoppers Stop, Lifestyle, Cleartrip, Titan among others. Customers can buy these gift cards and redeem them at the partner outlet/website/app.
Apart from partners’ gift cards, customers can also buy Woohoo gift card on these platforms. A Woohoo gift card can be used to purchase any other partner gift card on Woohoo platforms (website/app).
Please visit
woohoo.in for more details.
The Challenge
If you were the custodian of Woohoo, what would you do to encourage Indians to consider gift card as a gifting option on various occasions. Few guidelines that can help in cracking the challenge:
- Understand why do people gift.
- How do people decide on what to gift?
- What are the various gifting occasions and who are the different types of gift receivers?
- Does the type of gift depend on the gift receiver?
- For better understanding, register yourself on woohoo.in or download the app & explore.
These are a few thought starters for you to get going and crack the Woohoo Challenge
The Final Delivery
Word-doc/Powerpoint/Video – any format works as long as the recommendation is focused and based on real consumer insights.
Shortlisted entries will get a chance to present their recommendations to Team Woohoo.
The Reward
A Woohoo gift card worth Rs. 5000.
A 1-day corporate immersion at Qwikcilver HO in Bangalore.
Last date of submission:
August 15, 2018.
Send your entries to
campus@qwikcilvermail.com with the subject line ‘The Woohoo Challenge – Season 1’.
In case of any query, please write to
krishna.bhawsar@qwikcilver.com